Cake Decorating Homemade or Store Bought Essay - 702 Words

There are so many reasons to need a cake; from birthdays to weddings and everything in-between. When a cake is needed; the first question I ask myself is, do I make it or go to the store? Sometimes we order a cake when we need one; pre-made and decorated. Other times we make them and their decorations. Depending on the circumstances in which the cake is needed one of the choices may work more effectively. How does someone know to buy or make a cake? There is a lot to consider when choosing to make a cake with love or buy one from the store. One thing we should think about when we need a cake; is the amount of time we have to get it where it needs to be. When someone buys a cake they have two choices when it comes to time. They can pick†¦show more content†¦Same with the decorations and what is used to make them. Small homemade decorated cakes can also very in price. But at a 10-20 dollar margin it is still the cheapest way to go. Something else that is important to this dec ision to bake or buy are taste and texture. When buying a cake at stores; in my experience, the frosting is way too sweet or hard as a rock. Another thing stores do is use those hard pieces of colored sugar to decorate. They also use those edible sheets to print pictures on and slap them on the cake. In my opinion they both taste terrible. When choosing to make decorations there are way more choices for ingredients and flavors. Any candy, cookie or pretzel we can imagine can be used to decorate a cake. I learned many tricks for decorating from Cake Boss on TLC. From making rock candy for coral to sculpting rice crispy treats into various shapes and covering them in modeling chocolate. Most food taste better when made at home instead of the store; this goes for cake decorations. Beauty is in the eye of the beholder; (so they say) and this is true for either cake/decorating choice. If the cake is store bought it should look presentable (be easy on the eyes) and if it does not look nic e get your money back. When making decorations for a cake take breaks when needed. So stress does not take over the fun. Also we should try not to be so hard on ourselves if something we are making does not turn out right. It isShow MoreRelatedAmpalaya Cupcake15271 Words   |  62 Pagestheories: the cakes were originally cooked in cups and the other one the ingredients used to make the cupcakes were measured out by cups (Food Timeline Web). On the early part, cupcakes were called â€Å"number† cakes, for reasons that they were easy to remember by the measurements of ingredients it took to create them but today cupcakes have expanded to a wide variety of ingredients, measurements, shapes and decorations. Cupcakes were convenient because they cooked much quicker than larger cakes. When bakingRead MoreProject Mgmt296381 Words   |  1186 PagesiPod Projects Writing a term paper Setting up a sales kiosk for a professional accounting meeting Developing a supply-chain information system Writing a new piano piece Designing an iPod that is approximately 2 3 4 inches, interfaces with PC, and stores 10,000 songs Wire-tag projects for GE and Wal-Mart Attaching tags on a manufactured product Chapter 1 Modern Project Management 7 example, a pharmaceutical organization could have a program for curing cancer. The cancer program includes

The United States Has The Largest Prison Population In

The United States has the largest prison population in the world, but fails to perform the duties of successful correctional facilities. The lack of rehabilitation leads to unsuccessful reintegration into society as people released from prison are soon sent back for committing yet another crime, contributing to a violent crime rate of 372.6 per 100,000 inhabitants in the US in 2015 (FBI National Press Office, 2016). According to the US Department of Justice, more than 10,000 convicted criminals are released from US prisons each week and approximately two-thirds of them are rearrested within three years (2015). We must fix the US prison system because I fear that by releasing ex-convicts from prison without properly rehabilitating them and†¦show more content†¦Further, in order to lower the recidivism rate, ex-convicts must receive some sort of help to successfully reintegrate into society upon release. The successful rehabilitation of convicted criminals and the successful p risoner reintegration into society would ultimately lead to a safer and more capable society by lowering the recidivism rate, making those the policy goals and outcomes the ones that matter most. I chose to study Norway’s prison policy because I have heard that Norway has the most humane prisons in the world and I wished to research what that meant and how successful those humane policies really are. Norway is worth looking at because their recidivism rate is very low, suggesting that their prison policy is successful. According to the World Prison Brief, Institute for Criminal Policy Research, in 2016, the incarceration rate in Norway was 74 per 100,000 inhabitants, based on an estimated national population of 5.25 million, resulting in a total prison population of 3,874; the occupancy level of their prisons is 89.9%. Their low incarceration rate is, in part, contributed to by that Norway does not subject convicts to long stays in prison. In fact, the averageShow MoreRelated The Video Of Last Week Tonight By John Oliver884 Words   |  4 Pagesincarceration in the United States. He starts by talking about the extremely large prison population in America. According to Oliver America has a larger prison population than China despite having a much smaller overall population. In fact America has the largest prison population in the entire world. He then discusses how the prison population is mostly populated with minorities and that whites are extremely underrepresented in prisons. Oliver talks about how the prison population has grown eight timesRead MoreReforming The United States Prison System940 Words   |  4 Pages1/19/2016 Reforming the United States Prison System The United States is the largest jailer in the world. With only 5 percent of the world s population and a disproportionate 20 percent of the worlds prison population the United States also has the highest incarceration rate in the world (Chamman). In fact one in every one hundred and ten adults in the United States will be incarcerated. Many of these adults will return to prison later in their life (ACLU). The Prison Crisis has become a recent phenomenonRead MoreThe Factual United States Criminal Justice System1434 Words   |  6 Pages The Factual United States Criminal Justice System. Myths are stories telling a part of the world view of a society or give an explanation of a practice, belief, or natural phenomenon. It is a popular viewpoint, embodying the ideals and institutions of a society or segment of society. Although myths are regarded as fictional representations, they often reveal underlying ideals. Myths often tell us more about our social and cultural values than they do about any particularRead MorePublic Facilities And Private Prisons1116 Words   |  5 Pages Prison is an institution designed to securely to house inmates who have been convicted of crimes. The United States holds the records for having the largest inmate population residing within the walls of the correctional system. The inflation in correctional spending and the largest prison population have impelled lawmakers and the government to look toward the privatization of prisons. Privatization of prisons is the use of private sector or corporation in financing, constructing, andRead MoreThe Harshness Of The United States Criminal Justice System1567 Words   |  7 Pages The Harshness of the United States Criminal Justice System. Myths are stories telling a part of the world view of a society or give an explanation of a practice, belief, or natural phenomenon. It is a popular viewpoint, embodying the ideals and institutions of a society or segment of society. Although myths are regarded as fictional representations, they often reveal underlying ideals. Myths often tell us more about our social and cultural values than they do about anyRead MoreThe Relationship Between Private Prison And Private Prisons Essay1142 Words   |  5 PagesSynopsis The use of private prison has been a serious issue in the United States. The main issue is the amount of money that private prison companies are consuming. The private prisons are making millions of dollars from housing inmates. Between 1970 and 2005 the U.S. population has grown by 700 percent (Private prison, 2013). This massive increase in the U.S. prison population is far outpacing the population and crime rate. Due to this, America has the biggest prison rate than any other countryRead MoreUnited State Prisons : Need Of A Complete Overhaul Essay1696 Words   |  7 PagesUnited State prisons are in need of a complete overhaul. Bad things happen to good people and crime is unacceptable in a civilized society. The question I ask you is what do we do with the bad people that do bad things to good people. Do we as a society send them away to be rehabilitated and reintegrated back into society as a good person or do we send them away to be punished and hope that if they ever ret urn to a society that they are good people? The Department of Justice breaks crime reductionsRead MoreSolving The Problem Of An Aging Prison Population1250 Words   |  5 Pages Solving the Problem of an Aging Prison Population Joshua N. Handy American Military University Abstract The American correctional system is facing many emerging issues. One of these issues is the exponential increase in aging offenders. In the past few decades, the number of geriatric offenders incarcerated has multiplied at an increasing rate. This essay addresses the issue of aging offenders in the correctional system; the problems that these offenders create and the underlying issuesRead MoreFinancial Contingency Planning1732 Words   |  7 Pagesï » ¿ Financial Contingency Planning: Sources of Funding AJS/522 May 12 2014 Adam Eaton Financial Contingency Planning: Sources of Funding California has the largest prison population in the United States and some countries around the world. For over 40 years, the incarceration levels have risen. The prison rates have risen 700 percent since 1970, today it is estimated that one in 100 adults are incarcerated. Who pays the bill for this large increase, tax payers have and will continueRead MoreThe United State Private Prisons1350 Words   |  6 Pagesadministration, the prison population skyrocket in America personal increase by 1600% (13th). According to American Civil Liberty Union (ACLU) in 2010 the two largest companies alone, which is CCA Corrections Corporation of America and GEO global leader in evidence based rehabilitation$3 billion in revenue in 2010. Each of these company’s executive receive 3 million dollars each. Private prisons didn’t really exist before the early 1980s, it was when the Unites States federal government

The Biggest Migration in Global History Free Essays

In 1886, the Statue of â€Å"Liberty Enlightening the World,† a gift from the people of France, was dedicated by President Grover Cleveland. Set at the entrance of New York, the statue was just in time to greet the biggest migration in global history. Between the years of 1860-1910, more than twenty-two million immigrants had entered the country . We will write a custom essay sample on The Biggest Migration in Global History or any similar topic only for you Order Now This influx of immigration became known as the New Immigration. Industrialization had taken over agriculture and American industries were experiencing one of their greatest booms, thus a greater demand for workers . Immigrants from all over Europe came in hopes of securing for themselves money to return home with, or in some cases, a permanent position in a country of abundant opportunity. Although this increase in immigration eventually led to restrictive immigration laws, ultimately, this group of â€Å"New Immigrants† not only provided a much-needed economic service, but also added to the diversity of our â€Å"melting-pot† country. The promise of immediate employment and political and economic freedom were more than enough reasons to entice immigrants to come to the United States; in 1864, some 194,000 immigrants landed in America . Until 1897, ninety percent of all overseas immigrants arrived mostly from northern and western Europe, primarily from Great Britain, Ireland, Germany, and Scandinavia . Most of these new immigrants came from lands with democratic traditions and education systems and were welcomed by the native-born Americans because they possessed much needed industrial skills. The new immigrants, primarily the Scandinavians, used the Homestead Act to receive land in the Midwest and start small farms . They had families and skills to offer and were not a migrant group; they planned to stay and make it in America. However, by 1905, partially encouraged by the new technology of steamships and cheaper ocean passage rates, the number of immigrants had risen to 1,285,000 people annually . More than a million immigrants arrived in each of the years 1905, 1907, and 1910, some fleeing the â€Å"pogroms† (organized massacres) taking place in Eastern Europe, and others seeking a life that they could never have within the borders of their poverty-stricken countries . These later immigrants, arriving from southern and eastern Europe, were Czechs, Poles, Ukrainians, Serbs, Slovaks and Russian, as well as Italians, Greeks, Hungarians, and Rumanians. Approximately ten percent of them were Jews fleeing from the repressive policies of Czarist Russia under Alexander III, although Roman and Orthodox Catholics were among the arrivals . The masses of immigrants were overwhelming. By 1887, it became obvious that Castle Garden (immigrant receiving station) was too small to process the large numbers of immigrants pouring into the country . Castle Garden had because so small, that criminals were simply hanging out at the receiving station to rob the immigrants inside, instead of waiting for them to get on the streets. Thus, the government built Ellis Island and immigrants continued pouring in. The number of immigrants was so great that by 1910 immigrants and their families composed over half the total population of 18 major cities . In Chicago, eight out of ten residents were immigrants or children of immigrants . The response to these newcomers was unfriendly and inhospitable. The Americans who saw their job security challenged by immigrants that were willing to work longer hours for lower wages did not welcome them. The newcomers did not have the same culture as the first immigrants that had come from Northern and Western Europe. Most lacked skills and very few spoke English, some could not read or write in any language. The Slavic and Polish (excluding Jewish) immigrant groups were viewed as unskilled, illiterate, and transient and were seen as a bigger threat to American institutions than the other European ethnic groups. They were not ambitious people, tended to keep to themselves, and were opposed to the American idea of materialism. Many of the Slavs and Poles distrusted American public schools; they withdrew their children from school and encouraged them to seek training in a trade, thus allowing a high rate of dropouts. Likewise, Italians were discriminated against because they also provided cheap labor and, naturally of a clannish nature, tended to move and settle as a group in Italian communities where they only worked with fellow countrymen and did not learn the ways of urban life. Americans thought that Italians did not assimilate into the American culture well since they held on their old-country traditions and cultures so strongly. Assimilation was important to the Americans because they were fearful of the change that came with other cultures, not to mention their resentment towards the new languages already replacing English in several parts of the cities. The Italians also brought the Mafia, which although in Italy enforced justice, came under the control of criminals in the US, and became known for racketeering, blackmail, and extortion. The immigrants were blamed for creating disorder and violence in the cities, and in general, were thought to be â€Å"birds of passage† who would use the American economy to make their fortunes, then return to their native land taking American dollars. The ever-growing influx of immigrants disturbed many native-born Americans who were annoyed by the newcomers† appearance and way of life. They expected these people, no matter what their place of origin, to conform to Anglo-Saxon patterns of behavior and to cherish the institutions of America. These anti-immigrant, nativist, sentiments, and the hatred and prejudice toward these immigrants led to the passing of immigration laws that greatly restricted the flow of immigration . The first restrictive law prevented immigration of lunatics, criminals, polygamists, people with diseases, and those likely to be public charges. In August of 1882, the first federal immigration law was adopted. This law put a head tax on all immigrant passengers. In February of 1885, a law prohibiting the importation of contract labor, called the Foran Act, was enacted. In 1906, leaders of the Boston Immigration Restriction League used the arguments of racial superiority to limit immigration. Finally, in 1924, the Fundamentalists succeeded in passing the National Origins act, which allowed the US to restrict the number of immigrants to 164,000 a year, and also favor immigrants from Western Europe over those from Eastern Europe . Many American believed that these immigration restrictions were necessary to keep the American institution cities from deteriorating. The population living in cities of over 30,000 increased from ten percent of the total in 1860 to more than twenty-five percent of the total US population by 1900 . The pressure of the tremendous inflow of immigrants quickly outstripped the ability of the nation†s established institutions to cope with them. Already poor in the Old Country, for the most part, they arrived in America penniless and made their homes in the growing tenements of America†s major cities. The severe strain on the housing situation coupled with discriminatory practices eventually led to the creation of ghettos. Women and children were often sent to work to contribute to the survival of the family, old-world views that eventually led to wholesale exploitation of child labor. Poverty on a never-before-seen scale became the norm in America†s urban centers. Perplexed, poor, and lacking knowledge of the American lifestyle, these immigrants were used as a low-paid labor force for dirty jobs that nobody else wanted and felt the harshness of Industrialism the most. They did not know their bosses, class animosity often divided management and labor, and their interests and wants were of little concern to the corporations. Because these people did not have the proper education, many of them remained unskilled or semi-unskilled throughout their lives. Although many could not attain the work skills they needed, they gained many other things. By the early 1900†³s, ninety percent of those who could not speak English learned to do so in less than ten years after they arrived, and only a third was still illiterate . Despite their many hardships, the new immigrants were determined to make it in the New World. For example, the Slavs† ability to take the worst jobs and stick with them enabled them to become one of the top two ethnic groups representing employees of America†s leading industries . It was the clashing of old-world views with those of new-world ideas that forced compromises that helped to advance social and political thoughts. The cities would not have grown without people to provide cheap labor in the factories, and it was the willingness to provide a cheap source of labor and to work the most difficult and menial jobs that helped enable the United Stated to make the economic gains that she made. How to cite The Biggest Migration in Global History, Essay examples

Social Media Marketing Benefits for Business-Samples for Students

Question: Discuss about the Advantages and Disadvantages of Using Social Networks in Business. Answer: Literature Review Scope Presently, the usage of internet is the significant part of the lives of the individuals and there is extensive use of internet in the fields of routine activities such as purchasing, sending mails, for fetching information, education, etc. but most vital significance of social networks and internet has been realized in the business sector as all the budding as well as the establishes business organisations and entrepreneurs are taking extensive use of this in the form of innovative technology. It is one of the key sources for business expansion across the globe (Celine, 2012). In the current business scenario, the usage of social networking is maximizing and rising for attaining increased level of customer satisfaction and customer engagement. The importance and potential of social networks have mostly realized in the small and medium enterprises as they have considered as the way to achieve global presence and extended customer base. There is an extensive amount of researches and l iterature that shows the importance, advantages as well as disadvantages of taking sue of social networks in the businesses. Literature Review Objectives The objective of presenting this literature is to analyze and comprehend the impact of taking use of social networks in the businesses as well as the role of these social networks, numerous social platforms and applications in achieving success, enhanced customer base and international expansion. The next objective of the paper is to the innovative aspect of taking use of social networks for achieving increased customer engagement. Another objective is to have insights about the several disadvantages and advantages of taking use of social networks in the businesses by the means of diverse literature and research work of different authors. Literature Review: Social Network Several numbers of authors and researchers have a diverse set of views in explaining the actual concept of social network but from the combined view it can be explained as the inter-personal connection or relationship between the people, various business enterprises and the organisations. There is a flow of information among all these but there is no hierarchy or any sort of set order. Almost all the organisation takes use of social networking as one of their key marketing tactic. But taking sue of social networks as the marketing strategy requires effective understanding of the concept as well as its associated merits and demerits (Kadushin, 2012). The concepts if social networking can also be understand from the business context where there is an online application through which the customers have an interaction various business enterprises. It includes development of the business content and its effective sharing. Earlier the business organisation take use of the traditional media but it has limited advantages and to overcome the weaknesses of traditional media, the businesses started taking sue of social media which acts as one of the strongest promotional and marketing tool for the businesses. There various social networks for developing business connections, for marketing, for promotion, for business expansion and for selling of products and services (Pinho and Prange, 2016). From the era of late 1990s, there was initiated the use of social networks, web blogging and posting. And with the span of time, there was increased use of social networking platforms, social applications and social media which supported the flow of communication between diverse set of individuals across the globe through some of the renowned social networking sites (Gloora, et al. 2016). The literature will present the significance of taking sue of social networking in the businesses as well as some of the disadvantages of taking use of these social networks. Literature Review Comparative Analysis Authors and researchers have their diverse views regarding the use of social networks in the businesses. As per the views of Park, Valenzuela and Kee, there are numerous benefits of social networking such as the extended customer base. Insufficiency of capital is always considered as a strong barricade in the path of success and growth of the business enterprises and because of the same, the organisations do not achieve the desired market business sustainability and success (Park, Kee and Valenzuela, 2009). Celine explains that the primary reason behind the less customers and decreased market visibility is the shortage of investments. But the author also highlights the importance of social media platforms and networks for achieving international visibility with squat capital only. Targeting the customers and having global reach is getting increasingly feasible with the use of social networks and internet. Therefore, the author concludes that the use of social networks offer support i n growing the business and achieving increased attention of the potential customers (Celine, 2012). Another advantage as emphasized by Kirti? and Karahan is the available opportunity offered by social networking to have an easy and supple entry in the global market. To expand the business operations in international regions and to enter the global market is extremely difficult for the organisations and social networking offers the advantage to these organisations to enhance flexibility and enter the new markets by achieving recognized presence of these social platforms and by taking sue of social media (Kirti? and Karahan, 2011). In the social networking and business through the online platforms and social media, all kind of entry restricts as well as the international trade barriers have vanished and there has been achieved an extended area for performing business by the organisations. The most vital and significant advantage of such social networking nd social platform is that there is no kind of fees or any other capital investment associated with such business operations and th is empowers the businesses to compete with the global players. It is also analyzed by the researchers Siamagka, Christodoulides and Michaelidou that the social networking also assist in achieving enhanced brand reliability. There is also a benefit that the organisations can attain more number of international customers for the products and services by the means of social networking. The potential customers when attached to a brand usually have brand reliability by repurchasing from the similar brand due to global visibility, increased brand recognition and enhanced customer involvement (Castells, 2015). The researchers also explain other benefiters of taking sue of social networks in term of having a more strategic outlook and move as the social sites and networks helps in fetching the information about the products and strategies of the competitors and with such information, the organisation try to have more competitive approaches for retaining the customers (Michaelidou, Siamagka and Christodoulides, 2011). It also helps the businesses to have increased competitive benefits. Thus, the literature emphasis upon the key benefits such as increased global presence, upsurge competitive benefits and long term sustainability (Valente, 2010). Some of the authors such as Huysman, Steinfield and Leonardi have highlighted the benefits of social networking of having increased customer engagement, involvement and enhanced building of association with the customers. For the growth and development of every business, there is a need to have extended social networks and customer involvement. In the same manner, with the social networks, the companies used to have an in-depth and strong bond with the customers through the various approaches of customer engagement (Leonardi, Huysman and Steinfield, 2013). Lee, Cheung and Chiu also explain the benefits of social networking of a two way communication. With the help of the social networks, there is a way to build up a relationship with the customers and have their enhanced engagement of the customers. The customers share their feedbacks, reviews and experiences to the companies by the means of string social networks and customer involvement (Cheung, Chiu and Lee, 2011). Such robust ass ociation with the customers supports the businesses in attaining loyal and trustworthy customers. Because of strong customer engagement, it becomes difficult for the customers to switch to different products of diverse brands. Other diverse advantages of social networking for businesses is that it supports the businesses to diversify the key operation and business function as due to free from the burden of capital expenses, the business can easily have a conversion process (Parveen, 2012). The research and literature also presents some negative aspects or disadvantages of taking use of social networks in the businesses. The first and the primary negative implication is the negative feedback reviews for the products and services of the organisations (Bharadwaj, et al., 2013). It takes few minutes to destroy and deteriorate the brand image of the organisation and the products of the customers post any kind of negative feedbacks or reviews on the social media platforms (Gronum, Verreynne and Kastelle, 2012). It is a key drawback of taking use of social networking in the businesses. In the online world as well as in international business, it is necessary to have brand development and growth for achieving more number of customers (Shabbir, Ghazi and Mehmood, 2016). With the negative comments and feedbacks of the customers, there is decline brand image of the business and this is also a strong negative point from competitive aspect. By getting impacted and influenced with s uch comments and reviews, the other potential customers also turned as the non-buyers and do not purchase services or products from those specific brands that have negative customer reviews (Sashi, 2012). Therefore, due to social networks and increased use of social platforms, the businesses have a risk of getting the brand image ruined because of negative customer reviews and feedbacks. There are few other negative implications also of using social networks in the businesses which have been highlighted in the literature by numerous authors. It has been analyzed that consumption of time is another negative or demerit of social networking in the businesses (Batjargal, et al., 2013). The literature and the researchers argues the benefit of social networking of less capital investment, they emphasized upon the exhaustion of time of the businesses. In building networks, maintaining them and also managing the reviews of the customers, it is essential for the organisation to invest a lot of time in these networking sites which distracts their focus from other key activities (Chabaud and Ngijol, 2016). The businesses need much time and attempt to achieve increase social visibility. It is seen that not all the organisations possess huge number of workers and extensive capital and teams for managing the social presence and social networks and thus the inefficiency in the mana gement results in decreased business performance which is a demerit of using social networks in the businesses (Treem and Leonardi, 2013). Therefore, the lack of time acts as a barricade in the success of the businesses. The next disadvantage of social networking is the squat knowledge of using social networking in the business. The efficiency and effectiveness in implementing the use of social media, social platforms and social networks in businesses requires extensive knowledge and potential (Chaffey, 2016). The one of the most key issue of taking sue of the social networks is to the social network selection as the success of the organization through social media completely depends upon the social networking application approach as per the needs and requisite of the organisations and the products and the services. There are bundle of social media applications, platforms and networks but selecting the best one is a challenge for the businesses (Wamba and Carter, 2016). Selection of an ineffective and inappropriate social network may lead to negative impact over the organisations. Therefore, it is necessary for the businesses to have in-depth analysis and evaluation of the social networks so that the businesses can be utmost benefitted by its application (Fox and Moreland, 2015). Currency and the quality of the Literature source The sources used for framing the literature review are primarily the journal articles as well as the peer reviewed one that are authentic in nature and are easily feasible from the vast academic data available at Google Scholar. These sources have a relevant and robust connection with the data presented in the literature review. Maximum of the sources are of current years so atht there relevancy can be judged. The literature offers a clear set of discussion, comparative analysis and also the diverse view of the authors. Data presented has a significant relevance with the application of social networking in the businesses and the organisations. Research gap and contribution From the overall literature, there has also identified a research gap that there is no sort of accuracy in terms of results and outcomes attained by the organisations of taking use of social networks. In the researches and literature, the merits and demerits have been analyzed but in practical scenario there can be more number of advantages and disadvantages that have not been recognized in the literature. The literature also have a significant contribution as it helps in comprehending the manner in which social networks can help the businesses in achieving more customer bases and increased promotion. The social networking includes various activities such as marketing through content, customer involvement, blog posts, videos, customer feedbacks, images, etc. Another contribution offered is the opportunity for the business enterprises to change the business operations and function through a better chance for conversion (Molina?Morales and Martnez?Fernndez, 2010). Other contributions are that it can help in achieving strong global visibility through squat level of investments and no further expenses, in attaining extensive customer base, upsurge promotions and marketing and diversification of the services and products (Edosomwan, et al., 2011). Conclusion In the current business sector, the significance of social networking is continuously rising and extending as it is one of the major source for developing the businesses. The business enterprises have their high emphasis upon talking use of the social networking in the business functions for primarily increasing the number of customers associated with brand. Use of social networks in present time is a very usual and common feature in the lives of people. The above literature presented concludes that there are numerous merits and positive outcomes that are linked with the social networking application in the businesses and it also highlighted the negative aspects too according to view and research of the authors. The insights drawn from the literature states that, the usage of social networking is one of the most vital elements for the success of the businesses. There has been analyzed and concluded in brief several positive implications of social networking in businesses that compris es of international reach, conversion opportunity, increased number of customers, brand reliability, competitive edge, and enhanced advertising and promotions. As per the conclusions drawn from the literature, it can be stated that the businesses must select an appropriate social network for taking sue of and attaing benefits from its application. References Batjargal, B., Hitt, M.A., Tsui, A.S., Arregle, J.L., Webb, J.W. and Miller, T.L., 2013. Institutional polycentrism, entrepreneurs' social networks, and new venture growth.Academy of Management Journal,56(4), pp.1024-1049. Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights. Castells, M., 2015.Networks of outrage and hope: Social movements in the Internet age. John Wiley Sons. Celine, A.R.C.A., 2012. Social Media Marketing benefits for businesses.Master of International Marketing. Chabaud, D. and Ngijol, J., 2016. Entrepreneurs social networks and formation of business opportunities: An exploratory study1.Entrepreneurial Process and Social Networks: A Dynamic Perspective, p.79. Chaffey, D., 2016. Global social media research summary 2016.Smart Insights,8. Cheung, C.M., Chiu, P.Y. and Lee, M.K., 2011. Online social networks: Why do students use facebook?.Computers in Human Behavior,27(4), pp.1337-1343. Edosomwan, S., Prakasan, S.K., Kouame, D., Watson, J. and Seymour, T., 2011. The history of social media and its impact on business.Journal of Applied Management and entrepreneurship,16(3), p.79. Fox, J. and Moreland, J.J., 2015. The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances.Computers in Human Behavior,45, pp.168-176. Gloora, P.A., Woerner, S., Schoder, D., Fischbach, K. and Colladon, A.F., 2016. Size Does Not MatterIn the Virtual World. Comparing Online Social Networking Behavior with Business Success of Entrepreneurs.International Journal of Entrepreneurial Venturing. Gronum, S., Verreynne, M.L. and Kastelle, T., 2012. The role of networks in small and medium?sized enterprise innovation and firm performance.Journal of Small Business Management,50(2), pp.257-282. Kadushin, C., 2012.Understanding social networks: Theories, concepts, and findings. OUP USA. Kirti?, A.K. and Karahan, F., 2011. To be or not to be in social media arena as the most cost-efficient marketing strategy after the global recession.Procedia-Social and Behavioral Sciences,24, pp.260-268. Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), pp.1-19. Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2011. Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands.Industrial marketing management,40(7), pp.1153-1159. Molina?Morales, F.X. and Martnez?Fernndez, M.T., 2010. Social networks: effects of social capital on firm innovation.Journal of Small Business Management,48(2), pp.258-279. Park, N., Kee, K.F. and Valenzuela, S., 2009. Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes.CyberPsychology Behavior,12(6), pp.729-733. Parveen, F., 2012, July. Impact Of Social Media Usage On Organizations. InPACIS(p. 192). Pinho, J.C. and Prange, C., 2016. The effect of social networks and dynamic internationalization capabilities on international performance.Journal of World Business,51(3), pp.391-403. Sashi, C.M., 2012. Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), pp.253-272. Treem, J.W. and Leonardi, P.M., 2013. Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association.Annals of the International Communication Association,36(1), pp.143-189. Valente, T.W., 2010.Social networks and health: Models, methods, and applications. Oxford University Press. Wamba, S.F. and Carter, L., 2016. Social media tools adoption and use by SMES: An empirical study. InSocial Media and Networking: Concepts, Methodologies, Tools, and Applications(pp. 791-806). IGI Global.